SELLING YOUR WINE
Selling your fine wine should be simple, secure, and rewarding. At Cru Wine, we offer a seamless brokerage service designed to maximize your wine’s value. Whether you’re a collector, investor, or looking to sell part of your portfolio, our expert team ensures a hassle-free and professional process.
Why Sell with Cru Wine?
✔ Global Marketplace – Your wines will be listed on international wine exchanges and marketed to our exclusive network of collectors.
✔ Flexible Selling Options – Choose from passive (5%), active (10%), or instant sale (15%) based on your needs.
✔ Expert Guidance – Our team provides personalized advice on the best timing and selling method for maximum value.
✔ Hassle-Free Transactions – We handle pricing, marketing, buyer negotiations, and fund transfers so you don’t have to.
✔ Competitive & Transparent Fees – No hidden costs, just clear commission rates.
How to Sell Your Wine​
We offer three different selling methods, allowing you to choose the best option based on your timeline and expected returns.
1. Passive Sale (5% Commission) – Maximum Exposure
 Your wines are listed on our platform, connected to global wine exchanges. Best for sellers who want to reach the widest audience. Timeframe: Sales typically take 2-6 months, depending on market demand.
2. Active Sale (10% Commission) – Targeted Marketing
 Our dedicated sales team proactively markets your wines to our private clients & network. Faster than passive sales, ideal for premium or rare wines. Timeframe: Sales are usually completed in under 2 months.
3. Instant Sale (15% Commission) – Fastest Liquidity
 Available only for wines purchased through Cru Wine. We offer a buyback option for immediate payout. Funds transferred within 48 hours. Important: Due to market conditions, buybacks are selective and limited.
Are You an Existing Client?
If your wines are already stored with us, simply visit your account page to list them for sale. Our team will take care of the rest.
New to Cru Wine? Transfer Your Portfolio
If your wines are stored elsewhere, you can easily transfer them to our bonded warehouse to ensure secure storage and eligibility for sale. Learn more about how to Transfer Your Fine Wine Portfolio.
Contact our Fine Wine Broking Team
Please fill out the form below and a member of the team will contact you with more information.
Frequently Asked Questions about selling wine
Yes, we offer three options:
Passive Sale – 5% fee: Listed on our platform for broad exposure (2–6 months).
Active Sale – 10% fee: Marketed by our team to private clients (under 2 months).
Instant Sale – 15% fee: Fastest payout (within 48 hours), available only for wines bought through Cru Wine.
After the sale, we remit the remaining proceeds to you.
No, only wines stored in bond are eligible to sell through Cru Wine.
We do not accept wines which have been moved out of bond and have been stored at home or in a personal cellar.
Yes, but only if these wines have been purchased through Cru Wine.
Yes, if they are stored in a recognised bonded warehouse in the UK. However, this is conditional on their transfer and safe receipt into LCB Eton Park under Cru Wine prior to the wines being listed and that the condition of the wines is as agreed and suitable for resale. If you have wine stored in another UK bonded warehouse and would like to transfer your wines to us, please contact the team on logistics@cru-wine.com
Yes, if this bottle is held in bond and is in its original packaging (OWC or OCC).
The digital evolution of the fine wine market has meant greater efficiency and transparency of key information on which wines can be valued. The team will look at a multitude of factors, including, but not limited to, vintage quality, age, region, bottle condition, provenance, critical opinion, brand and market strength when valuing your wines. Each valuation will consider real-time market data so that you can be sure of receiving an accurate assessment of your collection.