SELLING YOUR WINE
Why Sell With Cru Wine?
Selling your fine wine should be simple, secure, and rewarding. At Cru Wine, we offer a seamless brokerage service designed to maximize your wine’s value. Whether you’re a collector, investor, or just looking to sell, our expert team ensures a professional, hassle-free process from start to finish.
WHAT YOU GET?
5% Commissions
Start selling from just 5% commission — one of the lowest in the market.
Expert Guidance
Work with wine specialists who simplify every step.
Global Marketplace Access
Reach wine collectors and investors around the world.
Secure, Transparent Payments
Fast and reliable payouts you can trust.
Choose How You Want to Sell
We offer three flexible options so you can sell based on your timeline and needs.
5% Commission – Maximum Exposure
✔️ Listed on our platform and global wine exchanges
✔️ Best for sellers who want broad market access
Timeframe: Typically 2–6 months
10% Commission – Targeted Marketing
✔️ Dedicated team promotes your wines to our private network
✔️ Ideal for rare or premium wines
Timeframe: Usually under 2 months
15% Commission – Fastest Payout
✔️ Available for wines purchased through Cru Wine
✔️ We offer a buyback option for immediate payment
✔️ Funds transferred within 48 hours
Note: Subject to market demand and availability
Are You an Existing Client?
If your wines are already stored with us, simply visit your account page to list them for sale. Our team will take care of the rest.
New to Cru Wine? Transfer Your Portfolio
If your wines are stored elsewhere, you can easily transfer them to our bonded warehouse to ensure secure storage and eligibility for sale. Learn more about how to Transfer Your Fine Wine Portfolio.
Contact our Fine Wine Broking Team
Please fill out the form below and a member of the team will contact you with more information.
Frequently Asked Questions about selling wine
Yes, we offer three options:
Passive Sale – 5% fee: Listed on our platform for broad exposure (2–6 months).
Active Sale – 10% fee: Marketed by our team to private clients (under 2 months).
Instant Sale – 15% fee: Fastest payout (within 48 hours), available only for wines bought through Cru Wine.
After the sale, we remit the remaining proceeds to you.
No, only wines stored in bond are eligible to sell through Cru Wine.
We do not accept wines which have been moved out of bond and have been stored at home or in a personal cellar.
Yes, but only if these wines have been purchased through Cru Wine.
Yes, if they are stored in a recognised bonded warehouse in the UK. However, this is conditional on their transfer and safe receipt into LCB Eton Park under Cru Wine prior to the wines being listed and that the condition of the wines is as agreed and suitable for resale. If you have wine stored in another UK bonded warehouse and would like to transfer your wines to us, please contact the team on logistics@cru-wine.com
Yes, if this bottle is held in bond and is in its original packaging (OWC or OCC).
The digital evolution of the fine wine market has meant greater efficiency and transparency of key information on which wines can be valued. The team will look at a multitude of factors, including, but not limited to, vintage quality, age, region, bottle condition, provenance, critical opinion, brand and market strength when valuing your wines. Each valuation will consider real-time market data so that you can be sure of receiving an accurate assessment of your collection.
