Fine Wine Investment Made Simple
Tailored Portfolios for Global Investors
Why Invest in Wine?
Fine wine is a proven, stable, and tangible asset class that appeals to investors seeking long-term growth and diversification.
- Attractive historical performance
- Low correlation to traditional markets
- Tax advantages in some jurisdictions
- Strong global demand & finite supply
- A physical, collectible asset you truly own
Tax treatment depends on your country of residence. Please consult your local advisor.
Why Cru Wine?
What We Offer
Digital Transparency
Real-time access to portfolio performance, valuations, and documentation
Tailored Portfolio Management
Investment strategies based on risk appetite, region preferences, and performance goals
Bonded, Insured Storage
Wines held securely in the UK or France, with full provenance and insurance
Global Client Coverage
Supporting clients in 50+ countries from our offices in London, Paris, and Dubai
Trusted by Clients & Press
Rated 4.8/5 on Trustpilot and featured in the Financial Times, WealthBriefing, and Brummell Magazine
Trust Built Over a Decade
Founded in 2013, Cru Wine has grown into one of the most respected wine investment firms globally, built on a foundation of transparency, expertise, and client care.
- 4.8/5 ★ Trustpilot rating – one of the highest in the industry
- £20m+ in client wine under management
- Offices in three global wine and finance capitals
- Thousands of satisfied clients across 50+ countries
Download our guide to learn how fine wine fits into a modern, balanced investment portfolio.
How It Works
Step 1:
Book a Free Consultation
Speak with one of our specialists to understand how wine can fit into your investment strategy.
Step 2:
Receive a Custom Portfolio Plan
We’ll tailor a wine investment strategy based on your goals, time horizon, and risk profile.
Step 3:
Store, Monitor, and Grow
Your wines are safely stored and insured. Track progress online and adjust your holdings with our guidance.
Ready to begin?
Who We Work With
We support clients across the UK and globally, including:
UK-based professionals and collectors
Expats and investors in the UAE
Singaporean HNWIs and family offices
Clients in Switzerland and across Europe
US-based investors diversifying their portfolios
Wherever you’re based, you’ll receive personalised service, full transparency, and access to the world’s best fine wine.
What Our Clients Say
"As an international client, I appreciate Cru Wine's seamless process and transparent communication. They handle everything from selection to storage with utmost professionalism."
“As a UK investor, I wanted a wine partner I could trust. Cru Wine delivered above and beyond.”
"The team at Cru Wine is knowledgeable and responsive. They made my entry into wine investment straightforward and enjoyable."
Frequently Asked Questions
No – while we are headquartered in London, we work with clients across Europe, the Middle East, Asia and the Americas.
In bonded, secure warehouses in the UK or France. We manage all logistics, insurance, and documentation.
We recommend starting with £10,000 or equivalent, but we offer flexibility depending on your goals.
In some countries, like the UK, fine wine may be exempt from Capital Gains Tax. Consult your local tax advisor for details.
Yes – you’ll have access to your portfolio via our digital platform, showing performance, holdings, and more.
Start Building Your Fine Wine Portfolio Today
Whether you’re just starting or transferring an existing portfolio, Cru Wine offers a modern, transparent, and expert-led experience backed by over a decade of trust.
Download our free guide to learn more about how fine wine investment works.
Book a Free Consultation Today
To discuss a potential investment or to simply learn more about this compelling asset class, please book a free consultation with one of our experts.
On this call we will discuss your investment goals, time-frame and budget and how we would build a bespoke portfolio for you. We would love to help you on your wine investment journey.
ALREADY HAVE A WINE INVESTMENT
PORTFOLIO?
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