Fine Wine Investment Made Simple

Tailored Portfolios for Global Investors

Cru Wine is a UK-based fine wine investment company managing over £20 million in client wine. We help individuals across the UK, UAE, Singapore, Switzerland, and beyond build expertly curated portfolios with full transparency and care.

Why Invest in Wine?​

Fine wine is a proven, stable, and tangible asset class that appeals to investors seeking long-term growth and diversification.

  • Attractive historical performance
  • Low correlation to traditional markets
  • Tax advantages in some jurisdictions
  • Strong global demand & finite supply
  • A physical, collectible asset you truly own

Tax treatment depends on your country of residence. Please consult your local advisor.

Why Cru Wine?

What We Offer

Tailored Portfolio Management

Investment strategies based on risk appetite, region preferences, and performance goals

Digital Transparency

Real-time access to portfolio performance, valuations, and documentation

Bonded, Insured Storage

Wines held securely in the UK or France, with full provenance and insurance

Global Client Coverage

Supporting clients in 50+ countries from our offices in London, Paris, and Dubai

Trusted by Clients & Press

Rated 4.8/5 on Trustpilot and featured in the Financial Times, WealthBriefing, and Brummell Magazine

Trust Built Over a Decade

Founded in 2013, Cru Wine has grown into one of the most respected wine investment firms globally, built on a foundation of transparency, expertise, and client care.

  • 4.8/5 ★ Trustpilot rating – one of the highest in the industry
  • £20m+ in client wine under management
  • Offices in three global wine and finance capitals
  • Thousands of satisfied clients across 50+ countries

Download our guide to learn how fine wine fits into a modern, balanced investment portfolio.

How It Works

Step 1:

Book a Free Consultation

Speak with one of our specialists to understand how wine can fit into your investment strategy.

Step 2:

Receive a Custom Portfolio Plan

We’ll tailor a wine investment strategy based on your goals, time horizon, and risk profile.

Step 3:

Store, Monitor, and Grow

Your wines are safely stored and insured. Track progress online and adjust your holdings with our guidance.

Who We Work With

We support clients across the UK and globally, including:

🇬🇧 UK-based professionals and collectors

🇦🇪 Expats and investors in the UAE

🇸🇬 Singaporean HNWIs and family offices

🇨🇭 Clients in Switzerland and across Europe

🇺🇸 US-based investors diversifying their portfolios

Wherever you’re based, you’ll receive personalised service, full transparency, and access to the world’s best fine wine.

What Our Clients Say

Frequently Asked Questions

No – while we are headquartered in London, we work with clients across Europe, the Middle East, Asia and the Americas.

In bonded, secure warehouses in the UK or France. We manage all logistics, insurance, and documentation.

We recommend starting with £10,000 or equivalent, but we offer flexibility depending on your goals.

In some countries, like the UK, fine wine may be exempt from Capital Gains Tax. Consult your local tax advisor for details.

Yes – you’ll have access to your portfolio via our digital platform, showing performance, holdings, and more.

Start Building Your Fine Wine Portfolio Today

Whether you’re just starting or transferring an existing portfolio, Cru Wine offers a modern, transparent, and expert-led experience backed by over a decade of trust.

Download our free guide to learn more about how fine wine investment works.

Book a Free Consultation Today

To discuss a potential investment or to simply learn more about this compelling asset class, please book a free consultation with one of our experts.

On this call we will discuss your investment goals, time-frame and budget and how we would build a bespoke portfolio for you. We would love to help you on your wine investment journey. 

Wine tasting

ALREADY HAVE A WINE INVESTMENT

PORTFOLIO?

If you already invest in fine wine with another company, you can easily transfer the management and storage of your portfolio to Cru Wine.

Read more about investing in fine wines:

customerservice@cru-wine.com | +44 203 925 4526

Registered company 08579498. Cru Wine Limited, 109 Hammersmith Road, London, United Kingdom, W14 0QH. VAT Number: GB180547111. All rights reserved.