As featured in the Financial Times, Harpers,

MoneyWeek, The Telegraph, and more.

Over the past decade, Cru Wine has been recognised in leading financial, lifestyle, and trade publications for our innovative approach to fine wine and whisky investment. Below is a selection of articles and interviews that feature our company, team, and clients.

AS FEATURED IN

The Telegraph

This article explores the rising interest in English wine as a viable investment, driven by climate change and growing global recognition.

Cru Wine is featured for its expert insight into the sector’s potential, highlighting how changing growing conditions and premium production are positioning English wine as a smart alternative asset for forward-thinking investors.
July 2025

The Telegraph

This article covers the surge in fine wine demand in the Middle East, driven by a migration of high-net-worth individuals from the UK. Cru Wine is featured for its strategic expansion into Dubai, catering to a growing expat community seeking premium wine investment and enjoyment opportunities.
May 2025

Financial Times

This article examines the downturn in the fine wine market, attributing the decline to reduced demand from China. Cru Wine is cited for insight into how collectors and investors are responding to changing global dynamics.

December 2024

ARENI Global Podcast

Cru Wine’s Rostislav Petrov and Matthew Small discuss trends, transparency, and how younger investors are reshaping the market.

February 2024

Financial Times

An overview of shifting trends in the fine wine market, with high-end Burgundy and Champagne losing steam. The article features commentary on investment behaviour and references leading platforms like Cru Wine.

December 2023

Brummell Magazine

Luxury lifestyle publication Brummell examines Cru Wine’s unique combination of credibility, transparency, and digital convenience.

October 2023

The Telegraph

A guide to investing in fine wine, including commentary on trusted storage, vintage selection, and the role of firms like Cru Wine.

August 2023

The Buyer

CEO Gregory Swartberg shares the origin story, challenges, and ambitions behind Cru Wine’s growth.

“We set out to make wine collecting transparent, effortless, and available to all – and that’s still our mission.”

July 2023

MoneyWeek

MoneyWeek covers how private collectors and wealth managers are using wine to diversify portfolios — with Cru Wine as a key player.

July 2023

WealthBriefing

Cru Wine is featured in a discussion on fine wine as a wealth preservation tool, particularly for HNW investors.

June 2023

Harpers Wine & Spirit

An industry spotlight on Cru Wine’s decade-long journey from a startup to an international fine wine and whisky merchant.

June 2023

Media Enquiries

 If you’re a journalist or media professional and would like to speak with our team or request commentary, please get in touch.

customerservice@cru-wine.com | +44 203 925 4526

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