SELLING YOUR WINE
Why Sell With Cru Wine?
Selling your fine wine should be simple, secure, and rewarding. At Cru Wine, we provide a professional brokerage service designed to help collectors and investors achieve the best possible outcome when selling their wines.
Our experienced team combines deep market knowledge with real-time pricing data to ensure your wines are positioned correctly and marketed effectively. Whether you’re selling a single case or an entire portfolio, we manage the process end-to-end — from valuation and listing to secure payment — giving you complete confidence at every stage.
WHAT YOU GET?
5% Commissions
Start selling from just 5% commission, one of the most competitive rates in the fine wine market. All fees are agreed upfront, with no hidden costs, allowing you to retain more of your wine’s final sale value while benefiting from professional brokerage support.
Expert Guidance
Work with experienced wine specialists who support you at every stage of the selling process. From valuation to pricing strategy, our team provides clear, honest advice tailored to your wines and goals.
Global Marketplace Access
Your wines are marketed to a global network of collectors, investors, and trade buyers. With international exposure across key fine wine markets, we help maximise demand and ensure your wines reach the right audience.
Secure, Transparent Payments
All transactions are handled securely, with clear communication throughout. Once a sale is completed, payments are processed promptly, giving you confidence and peace of mind.
Choose How You Want to Sell
We offer three flexible options so you can sell based on your timeline and needs.
5% Commission – Maximum Exposure
✔️ Listed on our platform and global wine exchanges
✔️ Best for sellers who want broad market access
Timeframe: Typically 2–6 months
10% Commission – Targeted Marketing
✔️ Dedicated team promotes your wines to our private network
✔️ Ideal for rare or premium wines
Timeframe: Usually under 2 months
15% Commission – Fastest Payout
✔️ Available for wines purchased through Cru Wine
✔️ We offer a buyback option for immediate payment
✔️ Funds transferred within 48 hours
Note: Subject to market demand and availability
Are You an Existing Client?
If your wines are already stored with us, simply visit your account page to list them for sale through our secure online portal.
Our brokerage team will handle pricing, marketing, and buyer enquiries on your behalf, keeping you informed throughout the process. Once a sale is completed, payment is processed promptly, allowing you to sell with confidence and minimal effort.
New to Cru Wine? Transfer Your Portfolio
If your wines are currently stored elsewhere, transferring your portfolio to Cru Wine is simple and fully supported by our team. We’ll guide you through the transfer process and arrange bonded storage in our approved warehouse, ensuring your wines meet all provenance and eligibility requirements for sale.
Once transferred, your wines can be professionally assessed, marketed, and offered to our global network of collectors and investors. This ensures secure storage, increased visibility, and the best possible opportunity to achieve strong market prices. Learn more about how to Transfer Your Fine Wine Portfolio.
Contact our Fine Wine Broking Team
Please fill out the form below and a member of the team will contact you with more information.
Frequently Asked Questions about selling wine
Yes, we offer three options:
Passive Sale – 5% fee: Listed on our platform for broad exposure (2–6 months).
Active Sale – 10% fee: Marketed by our team to private clients (under 2 months).
Instant Sale – 15% fee: Fastest payout (within 48 hours), available only for wines bought through Cru Wine.
After the sale, we remit the remaining proceeds to you.
No. Only wines stored in bond are eligible for sale through Cru Wine.
We are unable to accept wines that have been removed from bond and stored at home, in a private cellar, or outside a recognised bonded warehouse. This ensures full provenance, authenticity, and compliance with market requirements.
Yes, but only if the wines were originally purchased through Cru Wine.
This allows us to verify provenance and contractual eligibility before offering the wines for sale. If you are unsure whether your en primeur wines qualify, our team will be happy to review this with you.
Yes, provided the wines are currently stored in a recognised UK bonded warehouse.
In these cases, the wines must be transferred into Cru Wine’s bonded storage at LCB Eton Park before being listed for sale. All transfers are subject to safe receipt checks and condition verification to ensure the wines meet resale requirements.
If your wines are stored in another UK bonded warehouse and you would like to arrange a transfer, please contact our logistics team at logistics@cru-wine.com for guidance and support.
Yes, single bottles can be sold, provided they are held in bond and remain in their original packaging (OWC or OCC).
Please note that market demand and resale suitability may vary for single bottles, and our team will advise whether this is the most effective selling option for your wine.
Wine valuations are based on a detailed assessment of both market data and the individual characteristics of each wine.
Our specialists consider a wide range of factors, including vintage quality, age, region, producer reputation, bottle format, condition, provenance, critic scores, and current market demand. We also analyse real-time trading data, recent private sales, and broader market trends to ensure pricing is accurate and competitive.
Each valuation is tailored to your specific wines, giving you a clear and informed view of their current market value before proceeding.