DISCOVER THE POTENTIAL OF
RARE WHISKY INVESTMENT
Why Invest in Whisky?
The global demand for rare whisky has surged over the past decade, positioning it as one of the fastest-growing alternative asset classes.
- Rare Scotch and Japanese whiskies have delivered double-digit returns in recent years
- Casks offer long-term growth potential as whisky matures in bond
- Low correlation to traditional financial markets
- Rising global demand from collectors and luxury buyers
- Tangible, insurable, and tax-advantaged in many jurisdictions
Performance varies by cask type, bottler, and market dynamics. Past performance is not indicative of future results. Please seek independent tax advice.
Why Choose Cru Wine for Whisky Investment?
What We Offer
Expert Cask & Bottle Selection
Our team sources from top distilleries, brokers, and auctions
Secure Storage
Casks held in bond in Scotland; bottles stored in bonded warehouses
Data-Backed Valuation
Access transparent pricing and historical performance data
Global Client Support
Personal service for clients in 50+ countries across UK, UAE, Asia, and more
Trusted Reputation
4.8/5 Trustpilot rating, featured in FT, WealthBriefing, and MoneyWeek
A Track Record of Trust and Performance
Founded in 2013, Cru Wine has helped thousands of clients invest in fine wine and rare spirits. Whisky now forms a key part of our investment offering, driven by global client demand and strong market dynamics.
- 12 years of alternative asset experience
- £20m+ in client-managed inventory
- Rare whisky sales now exceeding wine in key months (2024–2025)
- Global sourcing across Scotland, Japan, and emerging distilleries
Want to learn more before you invest?
How It Works
Step 1:
Speak with a Whisky Investment Advisor
We’ll assess your goals, budget, and interest level
Step 2:
Review Your Tailored Whisky Portfolio
We present a selection of handpicked casks and/or bottles suited to your investment horizon.
Step 3:
Store, Monitor, and Grow
We handle full storage, insurance, and reporting. You track everything online, with full transparency.
Client Testimonials
Frequently Asked Questions
Yes – rare whisky casks and collectible bottles have seen impressive returns over the last decade, especially from top Scottish and Japanese producers.
We recommend starting from £10,000, depending on whether you are investing in casks or bottles. We’ll tailor recommendations to your goals.
Casks are stored in HMRC-bonded warehouses in Scotland. Bottles are stored in professional wine & spirits facilities in the UK or France.
Our platform provides real-time access to valuations, purchase history, and documentation.
Yes – we work with clients globally and handle all logistics, including storage and reporting.
Start Your Whisky Investment Journey Today
Join a growing number of private clients building alternative portfolios through rare whisky. Whether you’re looking to invest in bottles, casks, or both — we’re here to help.
Want to get started or learn more first?
Download our free whisky investment guide or speak with an advisor today.