Transfer Your Portfolio to Cru Wine
Trusted by Thousands Worldwide
Why Switch to Cru Wine?

Effortless Transfers
We’ll liaise directly with your current provider, making the process smooth and stress-free.

Expert Portfolio Management
Our team manages over £20 million in fine wine, with access to 200+ trusted suppliers.

Real Transparency
Get clear visibility on your portfolio, pricing, and performance—no hidden fees or vague updates.

Global Storage Options
Choose from secure bonded warehouses in the UK, France, and beyond.

Direct Client Access
Unlike some competitors, we prioritise clear, direct communication. Speak to your account manager anytime.
How it Works
Submit Your Existing Portfolio
We’ll provide a free, no-obligation valuation.
Approve Your
Transfer Plan
We’ll structure a plan that fits your goals and timelines.
Sit Back While We Handle the Rest
From logistics to compliance, we take care of it all.
What Our Clients Say
"I cannot recommend Cru Wine highly enough.
I came to Cru Wine during a very difficult and stressful situation, as my previous broker (OENO) was facing severe financial issues. Frankly, given the circumstances, I truly did not believe I would be able to fully secure and save my wine portfolio. What Cru Wine managed to do went far beyond my expectations.
From the very first contact, the availability and personal involvement of the CEO, Mr. Greg, made a huge difference. His friendliness, simplicity, humility, and genuine willingness to help immediately inspired trust. He personally guided me through the situation with clarity and calm, helping me find a solution at a moment that was truly critical for me. This level of leadership and human approach is rare.
I would also like to thank Ian, my account manager, for his constant support, professionalism, and clear communication throughout the process. I always felt followed, reassured, and well-informed at every step.
A special mention goes to the logistics team, led by Hannah, who handled the transfer of my wines with exceptional efficiency, speed, and care. Thanks to their rapid action and strong commitment, the transfer was completed smoothly and safely, despite the complexity of the situation.
Thanks to the entire Cru Wine team, my wines are now secure, and I genuinely feel that a new chapter has begun for my wine investments. I am confident that this journey with Cru Wine will bring great satisfaction in the years ahead.
An outstanding team, both professionally and humanly. Thank you all."
"I have been using Cru Wine for over four years now. What's compelled me to write this review is the consistent, responsive, professional and genuine customer service received from a number of their employees during this time. In any changing, and growing, industry you search for those you can trust. From what I can see is they're listening to customers and, quite honestly, putting the customer first. Thank you."
"From initial contact through to becoming a new client, the experience provided by Cru Wine has been excellent. It's impressive to see how Matt approaches wine from both the angles of a sophisticated financial investor and as a wine lover and collector. Can't wait to see the portfolio grow in time and start delivering returns, I'm confident the wines selected will do well and that I'll learn a lot along the journey!"
"Excellent account managers who are helpful and knowledgeable, brilliant communications and efficient service for buying, transferring and bringing me first to market offers."
Frequently Asked Questions
Yes – we’ve helped many clients transfer. We’ll handle the full communication process with your current provider.
There may be small warehouse movement charges, but we’ll explain all costs upfront before anything is done.
Typically 1–3 weeks, depending on your current provider and warehouse.
Absolutely. Your wines remain yours at all times. We simply help you move them into our care.
Ready to Take Back Control?
Get started with a free portfolio valuation today.
Ready to get started? Fill out the form below and take the first step towards a rewarding wine investment journey with Cru Wine.








