CRU WINE TEAM
Gregory Swartberg
CEO & FOUNDER
After a career in strategy consultancy, Gregory decided to pursue his passion and start a wine company, designed to disrupt this traditional industry. He wanted to make the process of buying, investment, collecting and drinking wine was much more user friendly, transparent, fair, but also fun. His focus is to grow the company and the team, and to ensure we consistently work hard on improving the customer experience. Outside of work, Gregory can be found playing tennis and analysing wine lists at his favourite restaurants in London.
+44 (0) 203 925 4526