As Featured in The Telegraph: UK Wealth Drives Fine Wine Investment Boom in Dubai
We were recently featured in The Telegraph in a report that explored how a new wave of British expats is transforming the market for fine wine investment in Dubai. The article spotlighted a surge in demand for premium wines and spirits in the region, fuelled by affluent individuals leaving the UK and looking for alternative investments in a tax-efficient, luxury-focused environment.
For us, this feature is more than press coverage, it’s confirmation that our digital-first, global model is exactly what today’s collectors and investors are looking for.
With over 10 years in the fine wine market and offices in London, Paris and Dubai, we’ve seen how the right platform can unlock new opportunities for clients worldwide. Dubai, in particular, is fast becoming a core hub for fine wine investment.

Why Dubai is Attracting Fine Wine Investors
Dubai offers a unique combination of financial appeal, global connectivity and lifestyle. And for wine collectors, it’s ticking all the right boxes.
Here’s what’s driving the boom:
Wealth migration from the UK: High-net-worth individuals are relocating to Dubai for its tax advantages and lifestyle perks. Many arrive with an established interest in wine, and a desire to continue building their collections in a new market.
No capital gains tax: For wine investors, the UAE’s tax structure is incredibly attractive. Profits on wine sales can be realised without the tax burden collectors face in other jurisdictions.
Demand for global luxury assets: Bordeaux First Growths, rare Burgundies and prestige Champagnes are being snapped up by a new generation of international collectors who view wine not just as a pleasure, but as a serious financial asset.
Growing regional sophistication: Dubai and surrounding cities are becoming more knowledgeable and selective when it comes to wine. There’s now an appetite for serious investment-grade bottles, not just trophy purchases.

Our Role in the Region’s Wine Investment Growth
We’ve built our business around one core idea: investing in fine wine should be simple, transparent and accessible.
From the start, we’ve made it our mission to break away from the old-school model of locked doors and wine lists hidden behind paywalls. Instead, our clients can access world-class bottles through a sleek, digital-first platform that offers full visibility and control.
Here’s what sets us apart:
Curated investment-grade wines and spirits — from the likes of Château Lafite, Domaine de la Romanée-Conti and Salon
Fully bonded, secure storage in the UK and EU, with logistics and insurance handled for you
Live digital portfolio tracking, including performance analytics and historical data
Personalised service from a team with decades of experience in wine sourcing, valuation and investment strategy
We work with clients across the UK, France, the Netherlands, the US, Hong Kong, Singapore, South Korea and, of course, Dubai. And we’re just getting started.

A New Era for Fine Wine Investment
As the Telegraph article made clear, the wine investment landscape is shifting. No longer confined to London boardrooms or traditional private cellars, today’s collectors want flexibility, insight, and global reach.
That’s where we come in.
Whether you’re looking to diversify your assets, protect wealth, or simply collect wines you love, we offer the tools and guidance to make it happen. Our clients typically order four times a year, with an average order value of £2,400 — many are now building six-figure portfolios.
And in a world where markets are volatile and inflation bites, fine wine remains one of the few assets that combines long-term performance with genuine enjoyment.
Start Your Portfolio
If you’re based in Dubai, relocating from the UK, or expanding your investment interests internationally, we’re ready to help you build a portfolio that works, for your taste and your financial goals.