Selling Wine the Cru Way: Discretion, Trust and Results
Selling Wine the Cru Wine Way: Discretion, Trust and Results
In the world of ultra-high-net-worth wine collectors, selling wine the Cru Wine Way isn’t merely a transaction, it’s a partnership built on privacy, integrity and lasting results.
Since our founding, we’ve made fine-wine divestment both discreet and straightforward, delivering a white-glove experience at every stage.
Our bespoke approach means every sale is tailored to your unique collection. From strategic timing in global markets to targeted outreach, we ensure your wines find the right buyers at the right price, so you can focus on what you love, knowing your assets are in expert hands.
Discretion at Every Step: Selling wine the Cru Wine Way
From the very first enquiry to the final settlement, we protect your identity and your holdings with unwavering discretion, just as meticulously as we safeguard the provenance of each bottle entrusted to us. Every detail is handled in strict confidence, ensuring that your personal information, portfolio composition, and selling intentions remain entirely private throughout the process.
Whether you’re parting with a single magnum from your cellar or orchestrating the sale of a full collection built over decades, our process is designed to be discreet, seamless, and secure. No exposure to public markets. No unnecessary disclosures. Just a tailored, confidential approach focused on your priorities and executed with precision.
Our private process includes:
Personal Account Management: Dedicated experts under bespoke security protocols
Encrypted Communications: Secure calls, emails and client portal access
Confidential Marketing: Private viewings and tightly curated buyer lists
Building Trust Through Transparency
Trust isn’t given, it’s earned through clarity, consistency, and a track record of doing exactly what we say we will. When you sell wine the Cru Wine Way, you gain more than a service, you gain a partner committed to transparency at every level. From upfront valuations to clear fee structures and full visibility on each transaction, we ensure you always know where you stand, what your wine is worth, and how it’s performing.
Selling wine the Cru Wine Way means you benefit from:
Real-Time Valuations: Live market data and transparent fee breakdowns
Provenance Verification: Full ownership and storage history on every lot
Performance Reporting: Regular portfolio reviews with tailored market insights
These measures ensure you make informed decisions with complete confidence.
Delivering Results, Year After Year
Our clients expect exceptional outcomes, and we deliver. Since we started, we’ve consistently secured strong sale results for English rarities, Bordeaux first growths, and cult Californian producers. These results reflect our disciplined approach, market expertise, and close understanding of what today’s collectors are looking for.
We don’t rely on volume or public auctions. Instead, each wine is placed through carefully curated private channels, connecting it with qualified buyers who recognise its value. This ensures optimal pricing while preserving both the integrity of your collection and your privacy.
With established offices in London, Paris, and Dubai, Cru Wine operates in the heart of the global fine wine trade. Our reach, combined with a digitally enabled platform and a decade of industry experience, means we can bring your wines to the right buyers, wherever they are, and without compromise.
Why Discerning Collectors Choose Cru Wine
Exclusive Access
Invitations to private tastings, exclusive events, and off-market sales opportunities reserved for a select group of clients. We connect you with a refined network of serious buyers and collectors, ensuring your wines are offered discreetly and directly to those who truly value them.Bespoke Advisory
We don’t believe in one-size-fits-all solutions. Our sell-side strategies are tailored to your unique collection, timing preferences, and financial objectives. Whether you’re looking to release a few key bottles or an entire cellar, our experienced advisors work closely with you to ensure every move is intentional, data-informed, and aligned with your goals.Global Distribution
With a presence in London, Paris, and Dubai, we offer seamless coordination across multiple jurisdictions. Your wines benefit from international exposure while we handle the complexity, navigating logistics, compliance, and market dynamics so you don’t have to.
