Wine Resale Market: What Makes Cru Different
What Makes Cru Wine Different in the Wine Resale Market
In the competitive wine resale market, sellers have more options than ever. Auction houses, brokers and online platforms all offer different paths — but not all deliver the transparency, expertise or service that serious collectors expect.
At Cru Wine, we do things differently. We’re digital-first but relationship-led. Professional, but not old-school. And everything we do is built around one goal: making wine collecting and selling transparent, effortless and rewarding — for both collectors and investors.
1. Digital-First Selling That Modernises the Wine Resale Market
While traditional wine brokers rely heavily on back-and-forth calls, paperwork and vague timelines, Cru Wine offers a streamlined, digital-first experience that gives you visibility and control.
Our platform enables you to manage your portfolio, access valuations, and track the status of your wine in real time. But behind the screen, you’re backed by real fine wine specialists who know the market inside out. You get the ease of technology, with the personal service collectors still value.
2. Accurate Valuations Based on Real Wine Market Data
We don’t rely on guesswork or generic price ranges. Our valuation team uses real-time trade data, including recent offers, regional demand, and live activity from platforms like Liv-ex, the global marketplace for fine wine trading.
Every valuation considers your wine’s vintage, condition, provenance and market appeal. The result is pricing that’s accurate, competitive and built to sell — not just look good on paper.
3. Secure Logistics That Protect Value in the Wine Resale Process
Provenance matters in the fine wine world — and so does handling. That’s why we work exclusively with bonded storage partners like London City Bond, Vine and Octavian, ensuring your wine is stored and shipped securely, temperature-controlled and fully insured.
Whether your collection is in the UK, EU or further afield, we manage the entire process from cellar to buyer, so you don’t have to.
Learn more about our wine logistics and bonded handling.
4. Global Buyer Access for Better Wine Resale Results
Unlike auction platforms or peer-to-peer sites, we don’t list your wine and hope for the best. We actively match your bottles with a global network of high-net-worth collectors and trade buyers — people who are actively looking for what you’re offering.
From Hong Kong and Singapore to Dubai, New York and Paris, we maintain strong relationships with serious buyers who trust us to source investment-grade wine.
5. Transparent Fees That Make Selling Wine Simple
When you sell wine through Cru, everything is clear upfront. Our terms are transparent, with no surprise commissions or processing fees buried in the fine print. You get a breakdown of what your wine is worth, the expected time to sell, and your net return.
We don’t pressure you to sell. If the market isn’t right for a specific bottle, we’ll tell you.
6. A Resale Service Designed for Collectors and Investors Alike
Most platforms are either investment-focused or purely retail. At Cru, we’re designed for both. Whether you’re looking to rebalance a long-term portfolio or simply release value from wines you’re no longer drinking, we offer a service that suits your goals.
Our clients include seasoned investors, family office buyers, and collectors with cellars in London, Singapore and New York. What unites them? They expect discretion, speed, expertise and proper service — and we deliver it.
Ready to Experience the Difference?
If you’re looking to sell part of your collection and want it handled properly, we’re here to help. Our valuations are free, our logistics are secure, and our service is built for collectors like you.
Discover what makes Cru Wine different — and why more collectors are choosing to sell with us.
