How to Sell Your Fine Wine with Cru Wine: A Step-by-Step Guide
How to Sell Your Fine Wine with Cru Wine: A Step-by-Step Guide
Selling fine wine should feel as refined and considered as collecting it. Whether you’re a seasoned collector, a portfolio investor, or someone sitting on a few exceptional bottles, navigating the resale process can raise questions: What’s my wine worth? Who will buy it? How long will it take? That’s where we come in.
At Cru Wine, we make the process simple, secure, and completely transparent. Backed by over a decade of experience and a global network of buyers, we’re trusted by private clients across the UK, Europe, and key Asian markets. Our team of fine wine specialists takes care of everything — from valuation to logistics — so you can sell with confidence and ease.
Why Sell Your Fine Wine with Cru Wine?
Your journey begins with a complimentary, no-obligation valuation. To get started, all we need is a list of the wines you’d like to sell. That could be as simple as a spreadsheet, a purchase history from another merchant, or a photo of your cellar.
Once we receive your list, our valuations team conducts a thorough market analysis. Using the latest trade data, recent auction results, and our own sales records, we assess each wine’s current value. We consider provenance, storage conditions, and market demand — so your valuation reflects not just price trends, but real-world sellability.
To understand how wine is valued, you can also visit Wine-Searcher’s pricing guide.
Step 1: Request a Free Valuation to Sell Your Fine Wine
Your journey begins with a complimentary, no-obligation valuation. To get started, all we need is a list of the wines you’d like to sell. That could be as simple as a spreadsheet, a purchase history from another merchant, or a photo of your cellar.
Once we receive your list, our valuations team conducts a thorough market analysis. Using the latest trade data, recent auction results, and our own sales records, we assess each wine’s current value. We consider provenance, storage conditions, and market demand — so your valuation reflects not just price trends, but real-world sellability.
If you’re curious to explore pricing trends yourself, you can use Wine-Searcher to compare retail wine prices globally, or visit Liv-ex to access fine wine indices and trade data trusted by professionals across the industry.
Step 2: Review the Offer and Wine Selling Strategy
After we’ve prepared your valuation, you’ll receive a detailed report outlining the estimated sale value of each wine, suggested sales strategy, and how long we expect the wines to take to sell. If any wines are better held for a stronger market, we’ll let you know — our goal is always to maximise your return, not rush a sale.
You’ll also be advised on the most suitable route to market: whether a direct sale to one of our private clients, inclusion in our global trade platform, or a brokered transaction. We keep our fees transparent and our communication clear, so you always know what’s happening with your wine — and what you’ll walk away with.
Step 3: Let Cru Wine Handle the Collection and Storage of Your Wines
Once you’re happy to proceed, we’ll arrange the logistics — wherever your wine is stored. If your collection is held in a bonded warehouse (like London City Bond, Vine, or Octavian), we’ll coordinate the transfer directly. If it’s in a home cellar or abroad, we can assist with bonded collection or guide you through preparing your wine for secure shipment.
Our logistics partners operate globally, and we ensure all wines are handled under strict bonded conditions to preserve provenance and avoid unnecessary tax complications. Every step is tracked and insured, and our operations team keeps you updated so you’re never left in the dark.
Step 4: List and Sell Your Fine Wine Through Global Channels
Once your wines are received and verified, we list them for sale through the most appropriate channels — whether that’s our curated client list, private collectors in Asia and the US, or our trade network across Europe.
We use real-time pricing data to set competitive and realistic prices, aimed at attracting serious buyers without undervaluing your bottles. Wines with strong demand may sell within days, while rarer or niche labels might take a little longer — but our strategy is always tailored to your collection. Throughout the process, you’ll receive regular updates from your account manager.
Step 5: You Get Paid — Fast
Once a buyer confirms the purchase, we finalise the transaction and release payment to you promptly. There’s no waiting months for a cheque or chasing down offers — our internal systems allow for fast, secure settlements.
You’ll receive a full breakdown of the sale, including final price achieved, fees (if applicable), and your net proceeds. For many of our clients, it’s surprisingly quick — especially compared to traditional wine auctions or consignment models, which can take months. We believe in efficiency without cutting corners.
What Sets Cru Wine Apart in Fine Wine Sales
Cru Wine is trusted by private collectors, investors, and fine wine enthusiasts around the world — and for good reason. We combine personal service with smart technology, offering something rare in the wine world: a seamless experience that works as well for first-time sellers as it does for high-volume portfolios.
We don’t hide behind jargon or inflated promises. We give you real advice, real numbers, and real results. Whether you’re selling Lafite, DRC, Screaming Eagle, or Salon, our team knows how to position your wine for the right buyers — at the right time.
Thinking of Selling?
If you’re a collector or investor considering parting with select bottles, now is the perfect time to explore your options. Whether you’re looking to realise gains, rebalance your portfolio, or simply create space for new vintages, we’re here to ensure the process is smooth, secure, and rewarding.
The fine wine market continues to see strong demand across key global regions, and your collection could be highly sought after by buyers in the UK, Europe, Asia and beyond. At Cru Wine, we offer you not just reach — but refined service, expert advice, and discretion throughout.
Discover the refined way to sell your fine wine with Cru Wine.
Request your free valuation today and speak with one of our specialists:
Get My Valuation
