Why Private Collectors Trust Cru Wine to Sell Their Wine
For private collectors, selling fine wine isn’t just about offloading bottles — it’s about getting the right value, handling, and advice. Provenance, pricing, discretion, and timing all matter. That’s why so many turn to us.
At Cru Wine, we make it easy to sell your fine wine through a service that’s trusted, transparent and tailored to you. Whether you’re releasing part of your investment portfolio or making room in your cellar, here’s why collectors across the UK and internationally choose to sell wine with Cru Wine.
A Trusted Process That Works for Collectors
Private collectors trust us because we get results — and we make the process simple. From the moment you contact us, you’ll be supported by a dedicated fine wine specialist who understands both the wines you’re selling and the market you’re selling into.
We’re not just wine lovers — we’re data-driven professionals who use live pricing, recent trades, and buyer insights to help you price your wine competitively. And we communicate clearly at every step, so there are no surprises.

Why Collectors Sell Wine with Cru Wine
We work with collectors who value time, service, and returns. When you sell through Cru Wine, you benefit from:
Expert Valuations – We assess every wine using live market data and recent performance
Personalised Strategy – Direct-to-collector sales, global trade access, or private placement
Full Transparency – No hidden fees, no inflated promises, just clear reporting and fair terms
Professional Handling – We coordinate storage and bonded transfers with minimal effort on your part
Speed & Security – No waiting months for auction payouts — we settle quickly once your wine is sold
If you’re interested in tracking global wine pricing and performance data, Liv-ex is a valuable resource used by wine professionals worldwide.
Global Buyers, Private Network Advantage
We don’t rely on chance. Our private client base spans the UK, Europe, Asia, and the US — with strong demand in places like Hong Kong, Singapore, Dubai, and New York. This network means we can match your wines to buyers actively looking for exactly what you’re selling.
Whether it’s rare Burgundy, mature Bordeaux, or investment-grade Champagne, your wines are presented to a serious audience who understand their value. That means faster sales and better results.
Digital-First, Without Losing the Personal Touch
We were built for modern collectors. Cru Wine is a digital-first platform, offering online portfolio tracking, real-time updates, and expert support on demand. But we never lose the human side of the service — every client has direct access to a real specialist, not a chatbot.
We combine efficiency with attention to detail. From storage coordination to pricing insights, everything is handled with care and clarity.
No Hidden Fees, Just Full Transparency
Collectors choose us because we keep things simple. You’ll receive a full valuation before anything is listed, along with a recommended route to market and expected time to sell.
Want to understand our pricing and fees upfront? View our storage and fee details here.
No confusing commission models. No surprises. Just an honest, expert-led service.

Why Collectors Come Back to Cru
Over 80% of our customers return — to sell more wine, to buy more, or to rebalance their holdings. That trust is earned through service, speed, and results. With an average order value of £2,400 and repeat buyers across markets, we build long-term relationships — not one-off sales.
Whether you’re selling £5,000 of rare Champagne or £50,000 of Bordeaux first growths, we’ll handle it with the same level of service and expertise.
Ready to Sell?
If you’ve been thinking about selling your wine, let’s talk. We’ll value your collection, guide you through your options, and manage the entire process for you.
Sell wine with Cru Wine — and experience the difference.
🔗 Request your free wine valuation today and speak with one of our specialists.
