Get the Best Price for Your Wine: How Cru Valuations Work
Selling fine wine isn’t just about timing, it’s about knowing what your bottles are truly worth. At Cru Wine, we help collectors and investors unlock the best value from their wines through smart, data-led valuations that go beyond guesswork.
Whether you’re selling Bordeaux first growths, fine Burgundy, rare Champagne or cult California wines, getting the price right is essential. Here’s how our valuation process works, and why collectors trust us to get it right.
Why Valuation Matters in Fine Wine Sales
A proper valuation is the foundation of any successful sale. Overpricing can stall your wine in the market, while underpricing means leaving money on the table. At Cru Wine, we don’t use automated averages or vague estimates. Our valuations are built on real-time trade data, recent sales, provenance factors, and demand from our global buyer network.
With collectors in the UK, France, the US, Singapore, and beyond, we understand how demand shifts across markets — and how that affects your wine’s value today, not last quarter.

How Our Fine Wine Valuation Process Works
We’ve made it simple and transparent, whether you’re selling a few cases or an entire portfolio.
1. Share Your Wine List
Send us a list of the wines you’d like to sell, this can be from your online account, a spreadsheet, or even a simple inventory exported from your storage provider. If you’re unsure what’s eligible for sale, our team is happy to review it with you.
2. We Analyse the Market
Our valuation team, made up of experienced fine wine specialists, reviews each wine against live pricing data, historical performance, trade activity, critic scores, and bottle condition. We factor in:
Vintage quality and availability
Market demand across different regions
Storage and provenance
Recent Liv-ex or trade movements
For live fine wine market trends, visit Liv-ex, the global marketplace for the wine trade.
3. You Get a Tailored Valuation Report
We provide a breakdown of your wine’s estimated value, suggested sale strategy (retail, private client, or trade), and expected time to sell. The report is easy to read, with no pressure or commitment required.

What Makes Cru Wine Valuations Different?
We don’t just price wine, we position it for sale. That means combining valuation with actual market access. Unlike auction houses or static retail platforms, we use your valuation as a launchpad for action. Once you’re ready to sell, we list your wines through:
Our direct-to-collector platform
Global trade partnerships
Private client matching in Asia, the UK and the US
Every valuation comes with a real-world perspective — and a clear path to realising value.
No Hidden Fees, No Obligations
Valuations with Cru Wine are free and come with no obligation to sell. We believe in transparency, so you always know where you stand, and what your wine is worth in today’s market.
Curious about storage costs or sales fees? View our pricing and storage details for a full breakdown.
The Wines We Value Most
While we work with a broad range of fine wine, we specialise in:
Bordeaux: Lafite, Latour, Margaux, Haut-Brion, Petrus, Angélus, Cheval Blanc, Le Pin
Burgundy: DRC, Roumier, Leroy, Coche-Dury
Champagne: Salon, Krug, Dom Pérignon (P2/P3), Cristal
California: Screaming Eagle, Harlan, Opus One
Italy: Sassicaia, Masseto, Gaja, Soldera
If your wines are stored in bond, professionally cellared, or part of an investment portfolio, we’re well placed to help you extract maximum value.

Ready to Discover What Your Wine Is Worth?
If you’re thinking about selling, or simply want to know what your collection is valued at — we’re here to help. With market insight, specialist knowledge and a global buyer base, Cru Wine valuations are designed to get you the best return, without the stress.
Get the best price for your wine — the Cru Wine way.